BRAND: ASHLEY WILDE GROUP
INDUSTRY: TEXTILES
COUNTRY: UK
How Ashley Wilde Group Threaded Together Their Online Presence
Objects’ web development expertise transformed Ashley Wilde Group’s digital platform and tightly-knotted their market leadership in premium home textiles.
Client Summary
Ashley Wilde Group is a prestigious British family business with a rich 75-year heritage in the textile and soft furnishings industry. Established in 1950 by Nick Brodin, the company has evolved into an internationally recognized leader known as the ‘Ultimate Home Interiors Haven.’ Their portfolio encompasses both in-house brands (Ashley Wilde and KAI) and partnerships with renowned lifestyle names like Laura Ashley, Orla Kiely, Cath Kidston, and Sophie Allport.
Ashley Wilde Group realized they needed a trustworthy web development partner who could convert their design excellence and brand legacy into a strong digital presence as they grew more powerful in the textile and home décor markets. Turning to Objects, they developed a website to highlight their wide range of products, convey their own design philosophy, and finally propel the digital landscape’s business success.
Frontend Development
Backend Development
Brand Management
Sales
Marketing
Customer Service
Objectives
With a 75-year history in luxury textiles, Ashley Wilde Group needed a digital presence commensurate with their reputation for extraordinary quality and design excellence. They went to Objects with several well-defined goals:
1. Make a professional, aesthetically pleasing website that would highlight their large product line & designer partnerships.
2. Use advanced animations to improve user experience & capture the artistic sensibility of their textile designs.
3. Create a strong backend system able to handle their extensive product catalog spread over several brands & collections.
4. Guarantee flawless performance on all devices, especially for their high-resolution fabric images and exact product specifications.
5. Create a platform fit for their presence in England, USA, and Europe’s international markets.
Challenges
The initiative presented several difficult problems needing tailored answers. The project presented several complex challenges that required customized solutions:
1. Complex Animation Requirements: The client had particular needs for animations across the site that called for sophisticated JavaScript deployment. These animations had to emphasize product transitions while preserving best site performance.
2. Extensive Product Management: The system required sophisticated categorization and filtering capabilities given several in-house brands (Ashley Wilde and KAI) plus many designer partnerships (Laura Ashley, Orla Kiely, Cath Kidston, Sophie Allport).
3. Visual Fidelity: Perfect reproduction of fabric patterns, textures, and colors was non-negotiable as a design-oriented textile company, thus advanced image handling was absolutely necessary.
4. Brand Consistency: While separating their several collections and designer collaborations, the website must keep consistent brand presentation.
5. Performance Optimization: High-resolution images and animations required to be counterbalanced with quick load times to provide a seamless shopping experience.
6. Custom Design Implementation: The client supplied particular design assets that needed exact implementation but guaranteed they worked across all devices and platforms.
Our Solution
Our team at Objects implemented a comprehensive set of solutions to address these challenges:
1. WordPress Development: We created a specialized PowerShell solution for the client to update content that offered both strong backend management features and an intuitive interface.
2. Custom JavaScript Animation Framework: Instead of relying on off-the-shelf solutions, we created custom JavaScript code to meet the precise animation effects the client needed, so optimizing them for performance and visual impact.
3. Responsive Design Architecture: We used a flexible design system that kept visual integrity across desktop, tablet, and mobile devices while preserving the advanced animations.
4. Advanced Product Management System: Objects developed a customized product catalog system that let for sophisticated classification, filtering, and presentation of their varied textile collections, so enabling advanced product management systems.
5. Iterative Testing and Refinement: Working closely with the client through several rounds of feedback, we sought to perfect the animations and interactive elements so they exactly matched the specified requirements.
6. Expert Frontend-Backend Integration: Our team deftly linked the visually captivating frontend with a strong, simple-to-manage backend system that allowed Ashley Wilde Group total control over their digital presence.
Ready To Start Your Project?
What Our Client Say About Us
“Objects changed our online profile with remarkable technical knowledge and attention to detail. Their staff really grasped the creative aspect of our company and expertly converted it to our website. Their custom animations highlight our textile designs exactly as we imagined, and the strong backend system makes running our large product range simple. Our new website captures our forward-looking attitude as well as our legacy as we mark our 75th anniversary. For reaching out to our clients and design partners all around, it has become a priceless instrument.”
CEO, Ashley Wilde Group
Simon Brodin
71%
Increase in catalog engagement
43%
Growth in int. distributor inquiries
28%
Reduction in customer service inquiries
Related Case Studies
Fueling Growth Through Web & Mobile: NAFT’s Story
eCommerce
Gas station brand NAFT provides motorists and businesses next-gen petroleum solutions and services through an eCommerce website & mobile app
LandFleet’s Route to Growth:
Great Web & App Experiences
Logistics
LandFleet, as the name implies, is a fleet management company handling both heavy and light transportation needs for businesses. The company employs high-tech solutions to keep…
Concrete’s eCommerce
Transformation: Enhancing User…
Finance
For over 35 years, Concrete has been synonymous with men’s fashion. Initially focused on denim and cotton, the brand transitioned to more premium apparel products for men and kids.
What We Do for your Success
Need Specific Help?
Still don’t know what to do?
Reach out to our expert team.