Have you ever wondered why customers abandon shopping carts before purchasing? Well, there could be a lot of reasons for WooCommerce Cart Abandonment, but the crucial point is to fix this problem. This frustrating habit of consumers costs billions of dollars to e-commerce businesses and reduces their sales.
In this article, we highlight WooCommerce Cart Abandonment, the reasons why people leave carts, and some proven tips to recover these abandoned cart issues. Let’s explore the details in greater depth!
What is Cart Abandonment?
Imagine a customer filling the cart with his favorite items, but refuses to purchase them for some reason. This can be incredibly frustrating for both customers and sellers, as it wastes all the effort invested in the shopping process.
If you want to boost sales of your WooCommerce store, you have to look into this critical matter. WooCommerce abandoned carts are the sites where your revenue is hidden. Let’s examine the reasons behind this frustrating behavior.
Reasons Behind WooCommerce Cart Abandonment
Every e-commerce store is different, but the reasons for abandoning the carts can be similar in shopping. Here are the possible factors behind this:
Unexpected high costs
High shipping costs, international customs duties, and additional charges can be a common deal-breaker for many customers. Online buyers have a lot of options for shopping, therefore they choose the best price available on all the stores. If your product prices exceed market standards, it’s time to address this issue!
Complicated check-out process
Many customers are eager to complete their purchases quickly and become frustrated with lengthy checkout processes. Too many requirements and details can drive customers away and lower conversion rates. One of the most common examples of this is visiting multiple pages before the purchase which immediately drops down the user’s interest.
No guest checkouts
Forced account creation or registration is another reason why people abandon the items added to the cart. Nowadays, many people want to make payments without time-consuming lengthy registration procedures. If your store lacks a guest log-in, you need to make one for your customers’ convenience.
Security reasons
One of the main causes why people hesitate to purchase online is cybersecurity threats. People have trust issues in adding their credit card details on websites due to scams and fake sites.
Delayed delivery process
One of the most frustrating reasons for cart abandonment is extended delivery timeframes. When customers see delay in delivery time, they refuse to purchase the items.
Poor website optimization
A site with technical issues and errors will leave a bad customer experience and can spoil your efforts and expenditure.
Besides these factors, you have to look for competitive websites to see what they are offering. Maybe your customers have a better option there, so they are leaving behind the abandoned carts.
Now that you have found the reasons behind WooCommerce cart abandonment, let’s find ways to tackle these issues and make your site productive for you and your customers!
8 Proven Tips to Fix WooCommerce Cart Abandonment Issues
After extensive testing, we have found the culprits behind these frictional barriers that hinder the growth of your e-commerce stores. Are you ready to transform your stores to generate better leads with the help of our proven tips? Let’s start learning these simple strategies!
Carry Out Exit-Intent Pop-Up
Whenever a user seems ready to leave your site, a pop-up appears on the screen, reminding them to purchase the items kept in the cart with a special discount. This can be helpful to remind your customers to finalize the purchase before leaving them abandoned.
You can utilize top WordPress pop-up plugins like OptinMonster for e-commerce optimization of your store.
Provide Multiple Payment Options
If you have limited payment options, you may face an increase in cart abandonment rate. It is because your customers may find it difficult to transfer the amount due to high charges.
For this, you should have multiple options like a credit card, debit card, PayPal, etc., because every payment method has different charges and people will search for the one that is cost-effective for them.
Hassle-free Checkout
Successful businesses have smooth e-commerce optimization for their websites, like a seamless checkout process. You should have a guest check-out option if you want to turn new users into your customers.
A guest checkout is convenient for new users instead of a lengthy registration process. After the purchase, you can ask them to register later.
Abandoned Cart Emails
One of the productive methods to remind customers to recover revenue is by sending them abandoned cart emails. You just have to set up recovery emails in your WooCommerce store and it will integrate automatically with the potential shoppers.
Push Notifications
Users often encounter distractions on their mobile devices like ads and other notifications and leave shopping. It is important to remind them about the abandoned cart through sending them push notifications.
It will remind customers about shopping whenever they open the browser. These reminders will bring them back to your store, increasing purchases ultimately, and they are cost-effective as well.
Excellent Customer Support
To build lasting customer relationships, you should provide exceptional customer service to your clients so they come again and again. Your loyalty builds your brand trust and people begin to rely on you.
You can be a good advisor to them and suggest better options other than sales. This gains your customers’ trust and it leaves long-lasting impacts.
Updating Reviews and Sales
Reviews play a vital role in online shopping as customers check reviews before buying your products. That’s why it is important to have authentic product reviews placed strategically on your stores to catch users’ attention for every product.
It puts psychological pressure on the users to think about the products again and increases sales.
Noticeable Cart
A visible and prominent cart can remind the users constantly about the items they have left in it. A strategic positioning of the cart is necessary for bringing more sales. Customers may forget about the things after adding them in the cart but when they see the shopping cart, they can resume the shopping.
Need Professional Help with Your WooCommerce Store?
Putting these cart abandonment solutions into action can be hard, especially if you have a lot of other things to do for your business. At Objects, we know that every minute you spend on technical problems is time you could be using to grow your business.
Our experienced development team can help you deal with cart abandonment problems, whether you’re a small business owner trying to grow your business, a startup opening your first online store, or a large company running several WooCommerce stores.
We are experts at making checkout easy, setting up advanced recovery systems, and improving your store’s performance to get the most sales.
Our full range of WooCommerce services includes creating custom plugins, improving performance, making your site more secure, and keeping it up to date. All of these things are meant to reduce cart abandonment and increase your sales. Don’t let technical problems get in the way of your sales goals. You can focus on running your business while we take care of the hard parts of implementation.
Reducing WooCommerce Cart Abandonment is Possible
WooCommerce cart abandonment can be one of the challenging hurdles in the path of your sales growth. However, knowing the potential reasons behind this phenomenon and tackling them strategically can resolve this problem.
You can increase the sales revenue by enhancing the customer support, setting up push notifications, emails, reviews, and giving your shoppers a hassle-free checkout process.
By taking these small steps for e-commerce optimization of your WooCommerce store, you can decrease the cart abandonment rates and increase the growth of your sales!
Try these tips and techniques and let us know how they helped you in generating sales revenue.
